Where
Ideas Become

Experiences

Experience a new era of reality.

Where
Ideas Become

Experiences

Experience a new era of reality.

What is MAVEL?

We

are

a

virtual and

augumented

reality lab

with

the

goal

of

bringing

mixed reality

solutions

to

businesses

and

educators

and

pioneering

research

in the world

of

mixed

reality.

0.0M

Research Funding Acquired

0.0M

Research Funding Acquired

1

Projects Launched

1

Projects Launched

0.0

Research Domains Supported

0.0

Research Domains Supported

0

Partners across industries

0

Partners across industries

XR in Action

How MAVEL Works

We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4

How MAVEL Works

We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4

Build with MAVEL

Experience a new era of reality.

Blue 3D Abstract
Blue 3D Abstract

MUSE

Enjoy the freedom to submit unlimited requests without any restrictions. Whether you need design tweaks, we’re here to assist you at every step.

Stats
Stats

Student Exploration

Explore the depths of VR and AR with MAVEL. (Only for THWS Students)

Mobile View
Mobile View

XRaaS (XR as a Service)

Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.

3D Abstracts
3D Abstracts

Resesarch

Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.

Trusted by Innovators

Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.

  • MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.

    Ulrich - Company

    MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.

    Nicholas - Company

    From scoping through validation, risks were managed proactively and communication was crisp.

    Ralf - Company

    Working with the people here felt like collaborating with colleagues who share our standards.

    Christoph - Company

Our Partners

Latest Updates

Latest Updates

Stay in sync with what we’re building, testing, and launching next.

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

THWS

MAVEL Labor

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

THWS

MAVEL Labor

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Students

Learning

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Students

Learning

Schoolgirls experience workshops and lectures at the THWS

The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.

(Redirected to a 3rd party website)

Students

Learning

Schoolgirls experience workshops and lectures at the THWS

The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.

(Redirected to a 3rd party website)

Students

Learning

Fokus Orange -MAVEL Podcast

The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.

(Redirected to a 3rd party website)

THWS

Podcast

Fokus Orange -MAVEL Podcast

The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.

(Redirected to a 3rd party website)

THWS

Podcast

Latest Updates

Stay in sync with what we’re building, testing, and launching next.

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

Comprehensive Consultation

Project Roadmap

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Seamless Integration

Real Time Collaboration

Meet Our Team

Meet Our Team

Stay in sync with what we’re building, testing, and launching next.

The Future is waiting for you, right here.

Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.

The Future is waiting for you, right here.

Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.

What is MAVEL?

We

are

a

virtual and

augumented

reality lab

with

the

goal

of

bringing

mixed reality

solutions

to

businesses

and

educators

and

pioneering

research

in the world

of

mixed

reality.

0.0M

Research Funding Acquired

1

Projects Launched

0

Research Domains Supported

0

Partners across industries

XR in Action

Immersive spaces. Real-world applications. Explore how MAVEL brings extended reality to life through collaborative, high-fidelity environments.

How MAVEL Works

We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4

Build with MAVEL

Create immersive experiences, tap into cutting-edge tools, and bring your boldest XR ideas to life backed by research, collaboration, and student innovation.

Blue 3D Abstract

MUSE (Multi-sensory Unified Sensory Environment)

Multi-sensory Unified Sensory Environment: One of a kind system capable of hosting people in an immersive environment with visual and audio simulation

Stats

Student Exploration

Explore the depths of XR (including VR) with MAVEL

Mobile View

XRaaS (XR as a Service)

Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.

3D Abstracts

Resesarch

Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.

Trusted by Innovators

Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.

Our Partners

Latest Updates

Stay in sync with what we’re building, testing, and launching next.

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

Comprehensive Consultation

Project Roadmap

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Seamless Integration

Real Time Collaboration

Schoolgirls experience workshops and lectures at the THWS

The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.

(Redirected to a 3rd party website)

Seamless Integration

Real Time Collaboration

Fokus Orange -MAVEL Podcast

The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.

(Redirected to a 3rd party website)

Comprehensive Consultation

Project Roadmap

Meet Our Team

Stay in sync with what we’re building, testing, and launching next.

The Future is waiting for you, right here.

Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.

Where
Ideas Become

Experiences

Experience a new era of reality.

What is MAVEL?

We

are

a

virtual and

augumented

reality lab

with

the

goal

of

bringing

mixed reality

solutions

to

businesses

and

educators

while

pioneering

research

in the world

of

mixed

reality.

0.0M

Research Funding Acquired

0.0M

Research Funding Acquired

1

Projects Launched

1

Projects Launched

0

Research Domains Supported

0

Research Domains Supported

0

Partners across industries

0

Partners across industries

XR in Action

Build with MAVEL

Experience a new era of reality.

Blue 3D Abstract
Blue 3D Abstract

MUSE

Enjoy the freedom to submit unlimited requests without any restrictions. Whether you need design tweaks, we’re here to assist you at every step.

Stats
Stats

Student Exploration

Explore the depths of VR and AR with MAVEL. (Only for THWS Students)

Mobile View
Mobile View

XRaaS (XR as a Service)

Explore, prototype, and deploy extended reality solutions with full access to our immersive stage.

3D Abstracts
3D Abstracts

Resesarch

Conduct studies in spatial cognition, behavior, or perception with seamless integration into your process.

Our Partners

Latest Updates

Stay in sync with what we’re building, testing, and launching next.

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

THWS

MAVEL Labor

FWI: Artificial Reality

For over ten years, THWS has been working with virtual and augmented reality in its in-house VR lab. Now, the MAVEL Lab, a new multi-sensory laboratory, is designed to accommodate the technological developments of recent years and set new standards. The potential experimental applications are virtually unlimited.

(Redirected to a 3rd party website)

THWS

MAVEL Labor

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Students

Learning

MAVEL Lab Visit

Students visit the MAVEL lab and experience pinoneering XR technology

(Redirected to a 3rd party website)

Students

Learning

Schoolgirls experience workshops and lectures at the THWS

The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.

(Redirected to a 3rd party website)

Students

Learning

Schoolgirls experience workshops and lectures at the THWS

The organizers of the MINT Taster Days at the Technical University of Würzburg-Schweinfurt (THWS) were delighted to welcome around 120 participating students. The workshop days at the THWS and at the partner company Schaeffler Technologies AG & Co. KG in Schweinfurt offer participants in grades 8-12 an opportunity to experience technology and science firsthand outside of school.

(Redirected to a 3rd party website)

Students

Learning

Fokus Orange -MAVEL Podcast

The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.

(Redirected to a 3rd party website)

THWS

Podcast

Fokus Orange -MAVEL Podcast

The MAVEL Lab is considered a top-notch laboratory at the Würzburg-Schweinfurt University of Applied Sciences. Florian Schuster from the Faculty of Industrial Engineering and Management explains in a conversation with journalism student Felix Hüsch what the lab is all about, what makes it so special, and what's planned for the future.

(Redirected to a 3rd party website)

THWS

Podcast

Meet Our Team

Stay in sync with what we’re building, testing, and launching next.

The Future is waiting for you, right here.

Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.

The Future is waiting for you, right here.

Curious minds, bold concepts, and boundary-pushers this is your playground. Step inside.

Trusted by Innovators

Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.

  • MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.

    Ulrich - Company

    MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.

    Nicholas - Company

    From scoping through validation, risks were managed proactively and communication was crisp.

    Ralf - Company

    Working with the people here felt like collaborating with colleagues who share our standards.

    Christoph - Company

Trusted by Innovators

Our reputation is built on strong partnerships with innovators who are shaping the technologies of tomorrow, by combining academic rigor with industry expertise, we provide the confidence to push boundaries and deliver results.

  • MAVEL’s lab environment enabled rapid iteration and evidence-based decisions. It’s a partnership that achieves more.

    Ulrich - Company

    MAVEL translated complex requirements into accessible, testable experiences. The result was credible, replicable, and client-ready.

    Nicholas - Company

    From scoping through validation, risks were managed proactively and communication was crisp.

    Ralf - Company

    Working with the people here felt like collaborating with colleagues who share our standards.

    Christoph - Company

How MAVEL Works

We refine, test, and perfect immersive experiences through a collaborative process ensuring every solution is practical, scalable, and ready to perform.

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

1

Ideation & Concept

We begin by generating and refining interactive use case ideas together. Promising concepts are shaped into clear, structured XR scenarios with defined goals and feasibility.

Step 1

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

2

Multisensory Design

Concepts evolve into immersive experiences. We integrate 3D assets, visuals, sound, and interactivity to create rich, multisensory XR environments tailored to your needs.

Step 2

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

3

Implementation & Testing

Ideas are transformed into working XR prototypes. Data is prepared, interactions set, and experiences tested with users — feeding an iteration loop that ensures evidence-based improvement.

Step 3

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4

4

Deployment & Post-Production

Once validated, the solution is finalized, documented, and optimized for real-world use, ready to deliver impactful XR experiences at scale.

Step 4